Spider-Man: Brand New Day smashes $72M+ previews — Endgame’s first-day record is gone

Peter Parker just rewrote the preview ledger. Spider-Man: Brand New Day — Destin Daniel Cretton’s July 31 wide release — hauled roughly $72–74.5 million in domestic previews (Wednesday early access plus Thursday night), clearing Avengers: Endgame’s previous all-time preview mark of about $60 million. By Friday midday, industry sources had the first day (previews included) in the $167–173 million band, past Endgame’s $157.4 million day-one high.

Weekend math still in flight

Three-day domestic tracking now spans roughly $275–330 million depending on the desk — enough to challenge No Way Home’s $260.1 million open and put Endgame’s $357.1 million record in the conversation. Global five-day chatter from trade desks floats $855–955 million if international holds the China heat already reported midweek. Sony’s internal $195 million domestic open estimate looks conservative in retrospect.

Critics and audiences are unusually aligned

Rotten Tomatoes sits near 91–92% Certified Fresh with audience scores around 98% — the best-reviewed MCU release in five years, and among the highest Letterboxd averages for any live-action Spider-Man. Florence Pugh’s Yelena, Mark Ruffalo’s Banner, Jon Bernthal’s Punisher, and Sadie Sink’s secret role are the guest-star stack; reviewers keep stressing that the film still belongs to Holland’s Peter.

Final weekend numbers land Monday. Until then, August just inherited the loudest theatrical weekend of the year.