Marvel Rivals adds Spider-Man Day + Brand New Day store bundles starting July 31

The shooter is doing the movie’s merchandising homework. Marvel Rivals’ July 30 patch (09:00 UTC, no downtime) already drops Path to Doomsday Avengers: Age of Ultron PvE and Times Square Ultron events. The store punch lands July 31 at 02:00 UTC: Spider-Man: Brand New Day bundles for Spider-Man and Hulk, plus Scarlet Witch / Winter Soldier movie skins, timed with the U.S. theatrical open.

Spider-Man Day window

A limited Spider-Man Day store tab runs July 31 02:00 UTC through August 13 09:00 UTC, stacking classic Spidey looks and a returning Peter Parker: The Photographer bundle. It is costume SEO for “Marvel Rivals Brand New Day skin” without needing another $300M tracking article.

How it differs from the mode patch

Age of Ultron Path to Doomsday is the gameplay headline on the 30th. Spider-Man Day is the monetization + movie handshake on the 31st. If you already read the PvE explainer, this is the shop calendar you actually need before V-Bucks — wait, Units — leave your wallet.

Patch on the 30th. Shop on the 31st. Spoilers still forbidden in voice chat.